KAGESclub
Fit Feature .................................................... .2021
KAGESclub is an anime inspired streetwear brand owned by YouTuber, Jimmy Zhang. I was given the opportunity to work with the creative director and several other interns. During this time, I was able to experience the behind-the-scenes work of a fashion company from creating technical packets to finding influencers to creating designs and marketing strategies.
Fit Feature
I was tasked to create different ideas for end of the year drop and to prepare for our next launch. I decided to create the graphics for this campaign. The purpose of this campaign was to show the various products that KAGESclub has as well as celebrate the creativity and fashion of our customers.
I studied KAGESclub branding from their website and their Instagram. The colors were chosen to match their dark modern aesthetic. I wanted the story to both be minimalistic and modern. That way, the focus can be on the outfits of our customers and highlight the clothings worn.
